Description:
A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
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Median Annual Wage |
$122,720 |
Median Hourly Wage |
$59.00* |
Total Employed Nationally |
164,590 |
Source: Bureau of Labor Statistics 2010 wage data external site and 2008-2018 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2008-2018). "Projected job openings" represent openings due to growth and replacement.